A few of our clients over the years
Media we've been profiled in:
Trends:
Have you scanned through media sources & industry publications to identify any social, technological, environmental, economic and political emerging trends that may impact your innovation, marketplace or customer?
Behaviours:
Have you been able to listen-in to user problems firsthand via existing customer service teams or with direct customer conversations?
Constructive Ideas:
Have you looked at what you can combine with your product, process or service to improve them? For example making a blend, an alloy, an assortment, an ensemble or combining units together.
Creative Ideas:
Have you mapped out a customer journey/ experience of your new product or service? Think of every step a customer would come into contact with you.
PROTOTYPES
Experiment Planning:
Before testing a new product, process or service idea have you written a list of all the predictions that your prototype/ proof of concept/ pilot program will achieve?
UX & Rapid Prototypes:
Have you purposefully made mistakes when testing a product/service in order to discover ways to prevent those mistakes occurring in the future?
Project Planning & Management:
Have you created a visual plan of your project? NB: Drawing the project steps, activities and tasks makes them much easier to realise. Remember, plans should focus on what is going to be done, where it’s going to be done and how it’s going to be done.
Marketing:
Have crafted a story to help identify and communicate what's remarkable about your new product, process or service or suggested ideas on how to make the product/service more remarkable from a customer’s perspective?
"Absolutely brilliant. He put a new perspective on my thought process!"
Rory Muscat Director, Private Banking, BankWest
