You don’t have to risk your job or business reputation to achieve business growth innovation.
It’s the myth I bust most often.
People see other leaders that have achieved growth rapidly and think they had to risk everything to do it...they don’t.
In fact, they SHOULDN’T...
In this session post, you will learn the exact 3 proven ways I help organisations and leaders create risk-free business growth innovation.
Let’s face it, you’ve worked way too hard to risk your career or livelihood by doing something that could unravel all your hard work.
You’re about to discover which problem areas in your business are limiting your growth and how to determine which one is the most important one to solve.
You’ll also learn the technique to prove whether people will open their wallets to pay for your new business innovation before you’ve even built it.
These innovation techniques will enable you to establish where you should be applying your energy to achieve growth, so you don’t waste valuable time or money.
It will also enable you to prove unequivocally if there’s a market that would be willing to pay for your solution... Before you spend any time or money building it (this is a game-changer).
Finally, you will be able to test if your idea effectively solves the problem without having to build the whole solution.
So, let me live up to the promise and show you how these 3 proven business growth innovation processes can help your business growth at minimal risk.
Risk is the biggest threat and thus a logical place to focus our attention. After all, no one wants to make a mistake. There are three core techniques we need to learn about validating.
1. Validating the Problem Merit
—validating whether the insight problem you’ve identified is truly worth solving and whether people want to have that problem solved
2. Validating the Market Appetite
—validating the market demand or how willing people are to pay for a solution
3. Validating the Solution Effectiveness
—validating how well you solve the problem and features
Before diving into testing, it’s vital to prioritise what to validate.
I’m confident that you’ve created some assumptions on some ways to achieve rapid business growth. Yet, maybe you haven’t thought of them as an assumption. It may look like - “People really need this solution. Just wait and see!” “People are already lining up to pay for it.”
That’s why you want to shift from operating on a wild guess to conducting a rapid test.
A risky assumption has high uncertainty and high implications. Any assumption that is high in uncertainty and high in implication is an assumption you want to test before testing any other assumption. To help you establish which assumption to focus on, it pays to assess it with some criteria.
The assumptions plotted furthest into the top right corner of the graph are the ones you need to test first.
USA - Los Angeles + 1 213 423 0677 | Australia - Sydney + 61 2 9971 9742 | firstname.lastname@example.org