It sucks if your business results have hit the ceiling, and you can't see a way to increase them.
Running a rapid business innovation event is one proven way to achieve a breakthrough.
If you get it wrong, you can waste a lot of time, energy, and money.
I can help you eliminate nearly all the risks with the following hackathon and innovation sprint tips.
But first, what's the difference between these growth hacking activities and which one will work best for you?
I've run all of these growth hacking events before for my clients and taught them to run them themselves so they wouldn't have to put up with me anymore (haha, no, my clients do really like me).
The first noticeable difference between them is in their size.
Hackathons are often run as competitions. They tend to be run with larger groups (15 to 200 people) that incorporate people from all areas of an organisation.
Think people from finance, customer service, operations, sales, the whole spread. The more diverse, the better.
Hackathons originally come from the tech world and are used to create new tech solutions or apps to help the company.
However, the exact process can be applied to any business or industry. It's the collaboration process and structure that matters most.
A hackathon challenges people to create something over a set time using technologies. It's an opportunity to connect, collaborate and create.
It's also an opportunity to network and meet other people and form teams with people from different skill sets and industries to tackle a problem or process together.
Hackathons are usually run over a 2-3 day period.
Quite often, they're run over a weekend so people from outside an organisation can join in (especially if a public competition) or so it doesn't disrupt a typical working week.
Design sprints, innovation sprints, or sprints (they all mean the same thing) on the other hand are run over five days.
They are smaller in size of participants (usually no more than 12-15 people) and work best when there is a cross-section of participants from different parts of the business.
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