The most unused yet powerful proven way to get growth results is through innovation.

In this session, you’re going to learn six reasons why innovation is the secret weapon to achieving results faster and at less risk than conventional approaches.

You’re about to discover why an industry bottleneck may be the biggest door opener to growth results that you can use. You’ll also learn how innovation can save you from competing on price.

Hang on and open your mind for some insights and wisdom on intelligence.

Here are the six reasons why innovation is the secret weapon that’s yours for the taking

It’s a fact, backed up by significant research from Dr Heidi Gtrant from Columbia Univerity and others that 90% of the workforce will have a prevention-focused motivation when at work.

This means that people are motivated by avoiding making mistakes and avoiding risks. This is why people run away as soon as they hear the word innovation. 

But it doesn’t have to be that way. Our proven risk free validation processes all but eliminate the unknowns and dangers of innovating (more of that at another time).

This means that you can be innovating for rapid results at minimal risk without spending a fortune. At the same time, your competitors whittle down their profits and margins, playing the cost-cutting and cost-saving game.


Don’t get me wrong, cutting costs is great. Why waste money if you don’t have to. But… most leaders focus on cost-cutting as their only tactic because it’s an escape route from acknowledging that their existing product or service needs an overhaul.

The growth-minded risk-averse leader asks ‘how can we strengthen our processes to get more output while creating better value for our customers and ourselves?’

New school innovation (the type we use with our Fortune 500 clients) uses rapid validation techniques to save you from wasting time, money or reputation trying to build a solution that no one wants.


We help them validate if they have a problem worth solving, a market willing to pay for a solution, and finally validate that it effectively solves the problem. Validation can happen in days versus months.

Rather than increasing your marketing spend, we focus on rapidly improving your business offering (which makes marketing it easier).

Why do you seldom find great marketers working with companies that have ordinary products or services?

Because they know that trying to sell an unremarkable product is hard work and costs a fortune.

Suppose you have a marketing genius like Seth Godin working for you. In that case, he’d get you to rethink and innovate the product offering so that it is genuinely remarkable and marketable.

Innovation does this job for you.

The most logical but avoided area to apply growth innovation is an industry bottleneck.

Every other company will avoid it because it’s an industry-wide issue.

But the growth-minded cautious leader knows that if they can innovate ways to alleviate the bottleneck, they will create breakthrough results and lead the industry.